:root{
  --ink:#19211d; --paper:#faf8f3; --card:#ffffff; --muted:#6b736d; --line:#ece9e0;
  --brand:#0f7a52; --brand-ink:#0a5d3f; --alert:#d9472b; --alert-soft:#fdeee9;
  --pos:#0f7a52; --gold:#b8841a;
  --shadow-s:0 1px 2px rgba(25,33,29,.05);
  --shadow:0 2px 6px rgba(25,33,29,.06),0 18px 40px rgba(25,33,29,.10);
  --maxw:1080px; --r:16px;
  --font-display:Fraunces,Georgia,serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);
  font:16px/1.62 Inter,-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,sans-serif;-webkit-font-smoothing:antialiased}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 22px}
h1,h2,h3{font-family:var(--font-display);font-weight:600;line-height:1.12;letter-spacing:-.012em;margin:0 0 .4em}
.hl{color:var(--brand)}
a{color:inherit}
section{position:relative}

/* nav */
.nav{position:sticky;top:0;z-index:30;background:rgba(250,248,243,.82);backdrop-filter:saturate(180%) blur(10px);border-bottom:1px solid var(--line)}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:64px}
.brand{font-family:var(--font-display);font-size:21px;font-weight:600;letter-spacing:-.01em}
.brand strong{color:var(--brand)}
.nav-links{display:flex;align-items:center;gap:26px}
.nav-links a{font-size:14.5px;font-weight:500;color:var(--muted);text-decoration:none}
.nav-links a:hover{color:var(--ink)}
.nav-cta{padding:9px 16px;border-radius:9px;background:var(--ink);color:#fff!important;font-weight:600}
.nav-cta:hover{background:#000}
@media(max-width:760px){.nav-links a:not(.nav-cta){display:none}}

/* hero */
.hero{padding:64px 0 40px;background:radial-gradient(900px 420px at 18% -60px,rgba(15,122,82,.08),transparent)}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;grid-template-areas:"head mock" "act mock";column-gap:48px;align-items:start}
.hero-head{grid-area:head}
.hero-act{grid-area:act;margin-top:24px}
.eyebrow{display:inline-block;font-size:13px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--brand);background:rgba(15,122,82,.09);padding:5px 11px;border-radius:99px;margin-bottom:16px}
.hero h1{font-size:clamp(40px,5.6vw,66px);font-weight:600;letter-spacing:-.022em}
.sub{font-size:clamp(16.5px,1.5vw,19px);color:#444c47;max-width:540px;margin:.6em 0 26px}
.capture{display:flex;gap:10px;max-width:480px;flex-wrap:wrap}
.capture.center{margin:0 auto}
.capture input{flex:1 1 230px;min-width:0;padding:14px 16px;font-size:16px;border:1.5px solid var(--line);border-radius:11px;background:#fff;font-family:inherit}
.capture input:focus{outline:none;border-color:var(--brand);box-shadow:0 0 0 3px rgba(15,122,82,.15)}
.capture button{padding:14px 24px;font-size:16px;font-weight:650;color:#fff;background:var(--brand);border:0;border-radius:11px;cursor:pointer;white-space:nowrap}
.capture button:hover{background:var(--brand-ink)}
.microcopy{font-size:13px;color:var(--muted);margin:12px 0 0}
.microcopy a{color:var(--brand);font-weight:600;text-decoration:none}
.microcopy a:hover{text-decoration:underline}
.wedge-line{font-size:15.5px;color:var(--ink);margin:0 0 22px;padding:11px 14px;background:#fff;border:1px solid var(--line);border-left:3px solid var(--brand);border-radius:9px;max-width:540px}
.wedge-line strong{color:var(--brand)}

/* post-signup thanks + chips */
.thanks{max-width:480px;background:#fff;border:1.5px solid var(--line);border-radius:14px;padding:18px;box-shadow:var(--shadow-s)}
.thanks-msg{font-family:var(--font-display);font-size:18px;font-weight:600;margin:0 0 10px;color:var(--brand)}
.chip-q{font-size:14px;color:var(--muted);margin:0 0 10px}
.chips{display:flex;flex-wrap:wrap;gap:8px}
.chip{padding:8px 13px;border:1.5px solid var(--line);border-radius:99px;background:#fff;font:inherit;font-size:13.5px;cursor:pointer;color:var(--ink)}
.chip:hover{border-color:var(--brand);color:var(--brand)}
.chip.on{background:var(--brand);border-color:var(--brand);color:#fff}
.freeread{margin-top:16px;padding-top:14px;border-top:1px solid var(--line)}
.fr-q{font-size:13.5px;color:#444c47;line-height:1.5;margin:0 0 10px}
.fr-q strong{color:var(--ink)}
.fr-btn{background:var(--alert-soft);border-color:#f1cabf;color:var(--alert);font-weight:600}
.fr-btn:hover{border-color:var(--alert);color:var(--alert)}
.fr-btn.on{background:var(--brand);border-color:var(--brand);color:#fff}

/* app mockup */
.hero-mock{grid-area:mock;align-self:center;perspective:1400px}
.mock{background:#fff;border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow);overflow:hidden}
.mock-chrome{display:flex;align-items:center;gap:7px;padding:11px 14px;background:#f4f2ec;border-bottom:1px solid var(--line)}
.mock-chrome span{width:10px;height:10px;border-radius:50%;background:#d6d2c7}
.mock-chrome span:first-child{background:#e9837a}
.mock-chrome em{margin-left:8px;font-style:normal;font-size:12px;color:var(--muted);font-weight:600}
.mock-body{padding:18px}
.mock-head{display:flex;justify-content:space-between;align-items:flex-start;margin-bottom:6px}
.mock-item{font-weight:650;font-size:15px}
.mock-sub{font-size:12.5px;color:var(--muted);margin-top:2px}
.mock-now{display:flex;align-items:baseline;gap:3px}
.now-amt{font-family:var(--font-display);font-size:26px;font-weight:600;color:var(--alert)}
.now-unit{font-size:13px;color:var(--muted)}
.chart{width:100%;height:auto;display:block;margin:2px 0 6px}
.mock-alert{display:flex;gap:10px;align-items:flex-start;background:var(--alert-soft);border:1px solid #f4d6cd;border-radius:11px;padding:11px 13px;font-size:13.5px;line-height:1.45}
.mock-alert .dot{flex:none;width:9px;height:9px;border-radius:50%;background:var(--alert);margin-top:5px;box-shadow:0 0 0 4px rgba(217,71,43,.15)}
.mock-alert strong{color:var(--alert)}

/* proof bar */
.proofbar{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#fff}
.proof-inner{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;padding:22px 0}
.proof{display:flex;flex-direction:column;gap:3px;padding-left:16px;border-left:3px solid var(--brand)}
.proof strong{font-size:14.5px}
.proof span{font-size:13px;color:var(--muted)}

/* section headers */
.sec-title{font-size:clamp(22px,2.4vw,30px);text-align:center}
.sec-lede{text-align:center;color:var(--muted);max-width:620px;margin:-.2em auto 0;font-size:16.5px}

/* kicker + left-aligned section titles (breaks the centered-everything monotony) */
.kicker{display:inline-block;font-size:12.5px;font-weight:700;letter-spacing:.07em;text-transform:uppercase;color:var(--brand);margin-bottom:10px}
.sec-title.left{text-align:left}
.sec-lede.left{text-align:left;margin-left:0;margin-right:0}

/* how - editorial numbered row, NOT cards */
.how{padding:64px 0}
.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:34px}
.steps-row{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:34px}
.step{border-top:2px solid var(--ink);padding-top:15px}
.step-num{display:block;font-family:var(--font-display);font-size:30px;font-weight:600;color:var(--brand);line-height:1;margin-bottom:12px}
.step-body h3{font-size:17.5px;margin-bottom:.32em}
.step-body p{margin:0;color:var(--muted);font-size:14.5px}

/* hero CTA pair: bold email primary + understated priced-intent link */
.cta-stack{display:flex;flex-direction:column;gap:9px;max-width:480px;align-items:flex-start}
.intent-link{background:none;border:0;padding:8px 0;font-family:inherit;font-size:14.5px;font-weight:600;color:var(--brand);cursor:pointer;display:inline-block}
.intent-link:hover{text-decoration:underline}

/* incumbent contrast */
.contrast{padding:54px 0}
.contrast-p{max-width:700px;color:#444c47;font-size:17px;margin:.4em 0 0;line-height:1.6}

/* "(example)" tag */
.ex{color:var(--muted);font-weight:400;font-size:.82em}

/* accuracy / why-it's-cheap */
.accuracy{padding:60px 0;background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.acc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:30px}
.acc-item{border-top:2px solid var(--alert);padding-top:16px}
.acc-n{display:block;font-family:var(--font-display);font-size:24px;font-weight:600;color:var(--alert);margin-bottom:10px}
.acc-item h3{font-size:18px;margin-bottom:.4em;line-height:1.25}
.acc-item p{margin:0;color:var(--muted);font-size:14.5px;line-height:1.6}

/* worked example */
.example{padding:64px 0;background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.flow{display:grid;grid-template-columns:1fr auto 1fr auto 1fr;gap:14px;align-items:center;margin-top:38px}
.flow-arrow{font-size:24px;color:var(--brand);font-weight:700}
.flow-card{background:var(--paper);border:1px solid var(--line);border-radius:14px;padding:16px;min-height:200px}
.tag{display:flex;align-items:center;gap:7px;font-size:12.5px;font-weight:600;color:var(--muted);margin-bottom:12px}
.tag svg{width:15px;height:15px;color:var(--brand);flex:none}
.invoice-mini{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:11.5px;background:#fff;border:1px solid var(--line);border-radius:9px;overflow:hidden}
.im-row{display:grid;grid-template-columns:1fr 26px 42px;gap:6px;padding:6px 9px;border-bottom:1px solid var(--line)}
.im-row:last-child{border-bottom:0}
.im-h{background:#f4f2ec;font-weight:700;color:var(--muted)}
.im-row.muted{color:var(--muted);font-style:italic}
.read-list{list-style:none;margin:0;padding:0}
.read-list li{display:flex;justify-content:space-between;gap:8px;padding:9px 2px;border-bottom:1px dashed var(--line);font-size:14px}
.read-list li:last-child{border-bottom:0}
.read-list b{color:var(--ink)}
.read-note{font-size:12.5px;color:var(--muted);margin:12px 0 0;line-height:1.45}
.result-alert{text-align:center}
.ra-big{font-family:var(--font-display);font-size:40px;font-weight:700;color:var(--alert);line-height:1}
.result-alert p{font-size:14px;color:#444c47;margin:12px 0 0}
.result-alert strong{color:var(--ink)}

/* roi */
.roi{padding:64px 0}
.roi-inner{display:grid;grid-template-columns:1.1fr .9fr;gap:40px;align-items:center}
.roi-copy .sec-title{text-align:left}
.roi-copy p{color:#444c47;font-size:16.5px}
.roi-line{font-size:18px!important;color:var(--ink)!important;margin-top:14px}
.roi-line strong{color:var(--brand)}
.roi-card{background:var(--ink);color:#fff;border-radius:var(--r);padding:26px;box-shadow:var(--shadow)}
.roi-row{display:flex;justify-content:space-between;align-items:center;padding:13px 0;border-bottom:1px solid rgba(255,255,255,.12);font-size:15px}
.roi-row b{font-family:var(--font-display);font-size:18px;font-weight:600}
.roi-row .pos{color:#5fd0a0}
.roi-row.total{border-bottom:0;padding-top:16px}
.roi-row.total span{font-weight:600}
.roi-row.total b{font-size:22px}
.roi-fine{font-size:12px;color:rgba(255,255,255,.6);margin:14px 0 0;line-height:1.5}

/* pricing */
.pricing{padding:64px 0;background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.pricing-inner{display:grid;grid-template-columns:.9fr 1.1fr;gap:44px;align-items:center;margin-top:8px}
.pricing-copy p{color:#444c47;font-size:16.5px;max-width:340px}
.price-card{background:var(--paper);border:1.5px solid var(--line);border-radius:18px;padding:30px;box-shadow:var(--shadow);text-align:left}
.price-card .kicker{margin-bottom:10px}
.price{display:flex;align-items:baseline;gap:7px;border-bottom:1px solid var(--line);padding-bottom:16px}
.price .amt{font-family:var(--font-display);font-size:56px;font-weight:600;letter-spacing:-.02em}
.price .per{color:var(--muted);font-weight:600}
.features{list-style:none;padding:0;margin:20px 0 24px;text-align:left}
.features li{padding:9px 0 9px 28px;position:relative;font-size:15px}
.features li::before{content:"✓";position:absolute;left:0;color:var(--brand);font-weight:800}
.cta-big{width:100%;padding:16px;font-size:17px;font-weight:700;color:#fff;background:var(--brand);border:0;border-radius:12px;cursor:pointer}
.cta-big:hover{background:var(--brand-ink)}

/* faq */
.faq{padding:64px 0}
.faq-list{max-width:800px;margin:28px auto 0}
.faq-item{background:none;border:0;border-top:1px solid var(--line);border-radius:0;padding:0;margin:0;box-shadow:none}
.faq-item:last-child{border-bottom:1px solid var(--line)}
.faq-item summary{cursor:pointer;font-weight:600;font-size:16px;padding:14px 0;list-style:none;display:flex;justify-content:space-between;align-items:center}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+";font-family:var(--font-display);font-size:22px;color:var(--brand);font-weight:600}
.faq-item[open] summary::after{content:"–"}
.faq-item p{margin:0 0 16px;color:#444c47;font-size:14.5px;line-height:1.6}

/* final cta */
.finalcta{padding:72px 0;text-align:center;background:radial-gradient(700px 300px at 50% 120%,rgba(15,122,82,.10),transparent)}
.finalcta h2{font-size:clamp(26px,3.4vw,38px)}
.finalcta>.wrap>p{color:var(--muted);font-size:17px;margin:-.2em 0 24px}

/* footer */
.foot{border-top:1px solid var(--line);padding:34px 0;background:#fff}
.foot p{max-width:680px;margin:0 auto 6px;text-align:center;color:var(--muted);font-size:14.5px}
.foot .fine{font-size:12.5px;opacity:.8}

/* toast */
.toast{position:fixed;left:50%;bottom:24px;transform:translateX(-50%);background:var(--ink);color:#fff;padding:13px 20px;border-radius:11px;box-shadow:var(--shadow);font-size:15px;z-index:50;max-width:90vw}

@media(max-width:860px){
  .hero-grid{grid-template-columns:1fr;grid-template-areas:"head" "mock" "act";gap:20px}
  .hero-act{margin-top:0}
  .roi-inner{grid-template-columns:1fr;gap:26px}
  .pricing-inner{grid-template-columns:1fr;gap:24px}
  .proof-inner{grid-template-columns:1fr;gap:14px}
}
@media(max-width:720px){
  .grid3,.steps-row,.acc-grid{grid-template-columns:1fr}
  .flow{grid-template-columns:1fr;gap:8px}
  .flow-arrow{transform:rotate(90deg);justify-self:center}
  .flow-card{min-height:0}
}